Nestle has launched a new recyclable wrapper for a snack bar that it claims will degrade in a marine environment within six months.
The YES! range will also be used on a high-speed packaging line in a world first technological breakthrough.
Last year, the brand pledged to make all of its packaging recyclable or reusable by 2025.
Speaking about the wrapper, Michael Carroll, lead on innovation and sustainability for Nestle, said we know it will degrade in a marine environment within six months, which, compared to the wrapping that it's currently in which is about 450 years.
The confectionery company said it had to overcome 90 challenges to develop the material and adapt current machinery and processes to handle the product more gently.
Experts at its research and development centre in York said the 300 bars-per-minute "flow wrap cold seal" packing process, has previously only been suitable for use with more durable plastic films and laminates.
But it took the team just 10 months to come up with the design and adapt production lines to ensure the bars are kept in perfect condition during packaging, transport and storage.
Bruce Funnell, head of packaging at Nestle, said: "This has been a real first for us.
"Really this is the first confectionery product bar that's wrapped at high speed and is ensuring we have a good shelf life without compromise to the consumer."
Mr Funnell added that the wrappers contained around 60% recyclable fibres.
The new wrapper will rolled out on the YES! fruit and nut-based bars from July and will carry the message "carefully wrapped in paper".
Go Nestle!